Beginner to Advanced Digital Marketing programs
Our Course Catalog offers beginner to advanced digital marketing, including diplomas, fast-track, and career-focused training. Moreover, each course blends theory with hands-on projects, so that learners can build skills, grow opportunities, and succeed in the digital world.
LaunchPad & ScaleUp Programs
Practical, career-focused training with live projects and support.
OUR CURRICULUM
What You’ll Learn from Beginner to Advanced Digital Marketing
Our curriculums are designed to be practical, industry-focused, and easy to follow. In fact, each program combines theory, real-world projects, and expert guidance. As a result, students are well-prepared for success in the digital world through our Beginner to Advanced Digital Marketing.
Content Marketing
Content Marketing is the strategy of creating and sharing valuable content like blogs, videos, and social media posts to attract and engage the right audience. It helps build trust, strengthen brand awareness, and guide customers toward making informed decisions. By focusing on quality and relevance, content marketing drives long-term growth and meaningful customer relationships beginner to advanced digital marketing.
- Canva
- Podcast
- Bloggers
- Video Creation
- Micro Media Marketing
Social Media Ads
Social Media Ads are paid advertising campaigns run on platforms like Facebook, Instagram, LinkedIn, and others. They help businesses connect with the right audience based on interests, behavior, and location. By using eye-catching visuals, engaging content, and targeted strategies, social media ads boost brand awareness, increase website traffic, and drive sales effectively in today’s digital marketplace.
- Facebook Ads Campaign Creation
- Facebook Creative & Strategy
- Facebook Pixel and Events
- Other Social Ads
Google Ads
Google Ads is an online advertising platform by Google that helps businesses reach potential customers through targeted ads on search results, YouTube, and partner websites. By using the right keywords, ad formats, and bidding strategies, Google Ads boosts brand visibility, drives website traffic, and generates leads or sales. It is one of the most effective tools for digital marketing success in today’s competitive world.
- Keyword Research and Theming
- Paid Search Campaign
- Budget Planning
- Google Ads Audiences
Product Marketing & Landing Page
Product Marketing focuses on promoting and positioning a product to the right audience by highlighting its features, benefits, and value. A Landing Page is a dedicated web page designed to capture attention, share product details, and encourage specific actions like sign-ups, downloads, or purchases. Together, product marketing and landing pages create a powerful strategy to boost sales, build trust, and deliver measurable results in digital campaigns.
- Product Marketing 101
- Effective Value Communication
- Budget Allocation and Reallocation
- Optimizing Channels, Metrics, and Budget
Marketing Analytics
Marketing Analytics is the practice of measuring, analyzing, and interpreting data from marketing campaigns to understand performance and customer behavior. It helps businesses track what works, optimize strategies, and make smarter decisions to improve results. By using tools and insights, marketing analytics turns numbers into actions that drive growth and success in the digital world.
- Learn Google Analytics Reporting
- How to work with UTM Tags
- Building a Google Data Studio Report
- Google Tag Manager
Website
A Website is a digital platform where businesses, brands, or individuals showcase their identity, products, or services online. It acts as a central hub for information, communication, and customer engagement. A well-designed website builds trust, improves visibility, and makes it easier for people to connect, explore, and take action whether it’s learning more, making a purchase, or contacting directly.
- Header Builder
- Footer builder
- Main page
- Single page
custom website
E-Commerce
E-Commerce, or electronic commerce, is the process of buying and selling products or services online through websites or mobile apps. It allows businesses to reach customers globally, operate 24/7, and provide convenient shopping experiences. With secure payments, product catalogs, and delivery systems, e-commerce has become a key driver of growth and success Beginner to Advanced Digital Marketing Programs in the digital economy.
- E-commerce Website building.
- Upsell & Cross Sell
- Budget Allocation and Reallocation
- Optimizing Channels, Metrics, and Budget
Facebook Ads
Facebook Ads are paid advertisements on Facebook that help businesses connect with targeted audiences based on age, interests, location, and behavior. They use engaging visuals, videos, and messages to boost brand awareness, drive traffic, generate leads, and increase sales. With powerful targeting and tracking tools, Facebook Ads are one of the most effective ways to grow in the digital marketplace.
- Online Marketing Funnel
- Leads Ads
- Budget Allocation
- Location Targeting
- Awareness campaign
- Sales campaign
SEO
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves using keywords, quality content, backlinks, and technical practices to rank higher in search results. SEO helps attract organic traffic, build trust, and increase brand awareness, making it one of the most cost-effective strategies for long-term digital growth.
- Keyword and Competitor Research
- SEO On-Page Content & Technical
- SEO Off-Page
- SEO Measurement
CRO
CRO, or Conversion Rate Optimization, is the process of improving a website or landing page to increase the number of visitors who take desired actions, such as signing up, purchasing, or filling out a form. It uses data, design changes, and testing to make user experiences smoother, boost engagement, and maximize results from digital marketing efforts.
- Lifecycle & Customer Journey
- Automation Marketing for Retention
- RFM Framework
- CRM Metrics & Data
Extension Courses that Guide You from Beginner to Advanced Digital Marketing
Extension Courses — Beginner to Advanced Digital Marketing are additional programs designed to expand learning beyond the core curriculum. Moreover, they provide specialized knowledge in specific areas such as SEO, social media marketing, content strategy, PPC advertising, and analytics, thereby helping students upgrade their skills, explore new topics, and stay updated with the latest digital marketing trends. In addition, these courses add extra value by giving learners the flexibility to grow further, enhance career opportunities, and achieve long-term success in the digital marketing industry.
Advanced SEO
Beginner to Advanced Digital Marketing help you learn deeper SEO strategies such as link building, technical SEO optimization, and advanced keyword research. Moreover, these skills improve Google rankings, increase search visibility, and drive long-term organic traffic growth.
Social Media Mastery
Explore Beginner to Advanced Digital Marketing techniques for platforms like Instagram, Facebook, LinkedIn, and Twitter. In addition, learn proven social media marketing strategies such as content creation, ad campaigns, and audience targeting. As a result, you build stronger engagement, boost brand visibility, and grow a powerful online presence.
E-Commerce Marketing
Beginner to Advanced Digital Marketing equip you with e-commerce skills such as product optimization, targeted ads, conversion strategies, and customer engagement. As a result, businesses can boost sales, increase traffic, and achieve sustainable online growth.
Analytics & Reporting
Gain skills in tracking, measuring, and analyzing campaign performance using tools such as Google Analytics and Google Tag Manager. Moreover, learn data-driven marketing techniques that improve ROI, enhance customer insights, and support smarter business decision-making.
